A free calculator or planner should give an immediate result and link to the next free guide.
A free calculator or planner should give an immediate result and link to the next free guide. The goal is to help the reader make a better SEO/AEO decision for free, not push them into a sales page.
| Step | What to write/check | Pass gate |
|---|---|---|
| Intent | One buyer, one question, one page outcome. | Not a generic audience. |
| Data | Use public, structured, useful fields only. | No private scraping or unsupported claims. |
| AEO | Give a direct answer, FAQ, and comparison table. | Readable by humans and answer engines. |
| SEO | Unique title, h1, description, canonical, internal links. | No duplicate thin page. |
| Scale | Monitor crawl/index signals before adding volume. | Page count is not treated as success. |
A free calculator or planner should give an immediate result and link to the next free guide.
Use it before scaling pages, buying traffic, sending outreach, or claiming that SEO/AEO is working.
Apply the checklist, run a free tool, then monitor indexation and evidence before any monetization step.